Project Info

Similar to other techniques that we use,  motion tracking technology is used to insert markers and annotations into live action footage. This form of labelling and annotating your video is fresh, modern and far more encapsulating for your viewer than traditional subtitling or use of lower third titles. In this example, we’ve highlighted the plot area and dimensions in a way that keeps your viewers’ eyes on the scene and therefore absorbing more than if he / she was to be reading words at the bottom of the screen.